Simon chats to Tshepo Matseba about public relations and how it has evolved away from spamming media to being about managing reputation and a great read of when freemium fails.
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Tshepo Matseba, President of PRISA and Head of Marketing: Sales & Distribution Discovery Holdings
What is public relations? It used to be the process of spamming media outlets with marketing news in the hope that one of them would publish it, but things have changed. PR is now about reputation management, effective communication with stake holders and engagement. Most importantly it is about relationships not spam style briefs.
How does one implement and rise above the noise and in this day and age of a large corporate with millions to spend how does the small business utilise their budget effectively.
Link for the week: When Freemium Fails
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