The world of business is shifting its focus to brand leadership and management. A brand delivers a unique meaning to add value and connect a product with its target audience, explains Dr Carla Enslin of Vega School of Brand Leadership.
In the current economic climate the only way central bank policy makers feel they can avert deflation risks and stimulate growth at the margins, is via a devaluation of the currency relative to other currencies. John hardy explains what is likely to happen across the globe if currency wars continue as is.
In this episode of Finweek Money Matters we discuss: Cellphone recycling and e-commerce, Trencor optimism and debate on who is likely bear the burden of taxes in the 2015 Budget speech. Finweek: Money Matters is a weekly programme aired every Friday 13:00 CAT on CNBC Africa (DSTV Channel 410). The programme focusses on trends, investment analysis and economic debates.