ENTREPRENEURSHIP: Tips to effectively brand your business

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Customers often have interaction with the brand of your business long before they interact with your products or services. Ravi Govender, Head of Small Enterprises at Standard Bank offers a few tips on how go effectively go about branding your business.

ENTREPRENEURSHIP: 5 tips for outstanding customer service

Customer service

Although customers aren’t always right they do have the power to make or break a reputation, and good customer service forms the basis of a successful business to consumer organisation. Dale Carnegie Training gives us five tips for great customer service.

ENTREPRENEURSHIP: How to make your business grow like Facebook

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Everybody knows the extent of Facebook’s global success with 1.3bn active users. Ian Henderson from Rubric talks about how other tech companies can try and replicate the level of international success achieved by Facebook.

START-UPS: In discussion with Arthur Attwell

Arthur Attwell

Arthur Attwell is the brain behind Paperight. Kelly Berold spoke to this impressive entrepreneur and Shuttleworth Foundation fellow about shop and about the future of responsible publishing in Africa.

FRANCHISING: Consumer-driven opportunities on the continent

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South African franchisors hoping to expand to neighbouring countries, or even to East or West Africa, can expect challenging conditions and lacking infrastructure, but with great potential rewards. Some of these challenges were recently discussed at the FNB Franchise Leadership Summit.

ENTREPRENEURSHIP: Awakening your entrepreneurial spirit

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Dr John Demartini from the Demartini Institute took some time to explain what entrepreneurship really consists of and how to activate one’s entrepreneurial spirit in today’s busy market.

START-UPS: Accelerating forward with Kresten Buch

Innovative Entrepreneurs

88mph assists young African entrepreneurs with the resources, skills and whatever is needed to compete on a global scale. Kelly Berold spoke to 88mph founder Kresten Buch about his company’s programme, how to pitch to an investor and the real problems with the start-up ecosystem in SA.

REAL ENTREPRENEUR: Teaching Mitchells Plain to swim

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This is the story of Rushana Charles. She is the proud owner of the the Little Mermaid Swim School. Read more to find out how this entrepreneur is making a definitive change in the lives of kids in Mitchells Plain.