In today’s consumer culture, a brand’s online presence is just as important, if not more so, than their traditional branding strategies, but one often forgets how antisocial the practice has actually become. And for beverages and beer brands, where the idea of sociability is a crucial customer draw, that’s a problem. The solution? Antisocial media campaigns, apparently.
Minister of Finance Pravin Gordhan tabled the fifth annual budget of Jacob Zuma’s presidency today. Government is expecting to spend R1.25tr in the coming year, with education, health and social welfare all in line for a cash injection. Gordhan heeded the call of SMEs and addresses some administration issues in this sector while consumers can expect to pay more for fuel, alcohol and cigarettes.
South Africa’s deficit is now larger as a percentage of gross domestic product and the market’s leniency towards emerging economies with deficits has come to an end. The South African Government will have to reduce spending growth significantly to reduce the deficit to internationally acceptable levels, writes Old Mutual’s Dave Mohr
Financial literacy is sorely lacking in the local environment. However, says 1LIfe’s Laurence Hillman, overcoming financial illiteracy requires people to take responsibility for their actions, which in turn calls for constant engagement to understand the risks and rewards of proper financial management.
Eskom has declared an emergency situation with regards to the stability of South Africa’s power supply. The entity says the power system is severely constrained today due to the loss of additional generating units from its power station fleet, reduced imports and the extensive use of emergency reserves, reports James-Brent Styan.