ENTREPRENEURSHIP: Tips to effectively brand your business

Investment 3

Customers often have interaction with the brand of your business long before they interact with your products or services. Ravi Govender, Head of Small Enterprises at Standard Bank offers a few tips on how go effectively go about branding your business.

START-UPS: In discussion with Arthur Attwell

Arthur Attwell

Arthur Attwell is the brain behind Paperight. Kelly Berold spoke to this impressive entrepreneur and Shuttleworth Foundation fellow about shop and about the future of responsible publishing in Africa.

ENTREPRENEURSHIP: Awakening your entrepreneurial spirit

Old entrepreneur

Dr John Demartini from the Demartini Institute took some time to explain what entrepreneurship really consists of and how to activate one’s entrepreneurial spirit in today’s busy market.

START-UPS: Accelerating forward with Kresten Buch

Innovative Entrepreneurs

88mph assists young African entrepreneurs with the resources, skills and whatever is needed to compete on a global scale. Kelly Berold spoke to 88mph founder Kresten Buch about his company’s programme, how to pitch to an investor and the real problems with the start-up ecosystem in SA.


Sexual Harassment

While the South African economy relies on small businesses and entrepreneurs to create jobs and create wealth, the vast majority of SMEs fail within two years.

ENTREPRENEURSHIP: Why succession planning matters


Most small enterprises don’t survive more than one generation, but a bit of succession planning can go a long way to keep your business alive long after you’ve passed on.

ENTREPRENEURSHIP: Digital vs traditional media


Just like the relationship between television and cinema, digital and traditional media have learned to co-exist. Tess Sulaman from Rocketseed South Africa talks about the immense effects of social media on businesses worldwide and how the change in media platforms are affecting how they interact with clients.

TIPS: How to network like a big business


The ability to network can make the corporate world much easier to navigate. In this article we chat to a few successful South African entrepreneurs about how to network like a pro!

START-UPS: In the mind of Sylvia Gruber


Sylvia Gruber is the Austrian-born entrepreneur that launched Rubybox in South Africa. Kelly Berold spoke to Gruber about e-commerce and pitching to investors.

ENTREPRENEURSHIP: Don’t ask your customers for ideas

Entrepreneur thinking

While focus groups can sometimes be reasonably successful for coming up with ideas to improve existing products, they are useless for coming up with completely new product ideas. Gavin Symanowitz explains why it’s not always smart to get ideas from your customers.