The new e-toll reductions will bring some relief to the debt-load of South Africans. Consumers have had a hard time with debt at R1.427tr.
According to Illana Melzer from analytics consultancy, Eighty20, financial services industries should have a look at consumer spending data when evaluating their target markets. These marketers usually only revaluate their methods of communication with consumers, and Melzer explains why they should actually think broader.
Credit bureau, Compuscan, reveals that South Africans over the age of 60 fare best at managing their credit repayments over the festive season. On the whole though, South African credit consumers are unlikely to make it onto Santa’s good list when it comes to their credit behaviour.