South Africa has seen a worrying increase in levels of over-indebtedness. It has been announced that due to this problem, regulations to standardise affordability assessments conducted by credit providers, will be published by the Department of Trade and Industry.
According to Illana Melzer from analytics consultancy, Eighty20, financial services industries should have a look at consumer spending data when evaluating their target markets. These marketers usually only revaluate their methods of communication with consumers, and Melzer explains why they should actually think broader.
Credit bureau, Compuscan, reveals that South Africans over the age of 60 fare best at managing their credit repayments over the festive season. On the whole though, South African credit consumers are unlikely to make it onto Santa’s good list when it comes to their credit behaviour.